3 Parts to Tracking a Lead Throughout Its Life Cycle
Lead generation marketers need data in order to make strategic decisions and boost conversion rates. And the best kind of data comes from tracking a lead throughout its entire life cycle. From Marketing Qualified Lead (MQL) to Close Rates, there are different stages in the buyer’s journey and milestones that every marketer should benchmark and follow. What should they be tracking? How often? Are there pitfalls to avoid?
Learn the answers to all of these questions and more in our latest piece on LeadsCon: http://www.leadscon.com/3-parts-to-tracking-a-lead-throughout-its-life-cycle/